Who am I
Entrepreneurial product leader at the intersection of technology, innovation and operations.
At a glance
20y
In software
Engineer, architect, product manager, lead.
3
Disciplines carried at once
Engineering, product, delivery — not one of them second-hand.
C-level
Reporting line
Led an AI & BI function reporting to a COO.
Founder
Builder track
Multiple ventures built and operated from zero.
Career arc
From writing the code, to owning the platform, to running the transformation.
2005 – 2011
Software engineer
Consumer & framework engineering, Nordics / Germany
Cross-platform SDKs, test frameworks, a widely used desktop client.
2010 – 2013
System architect
Telecom & banking, transformation programmes
CRM/ERP rollout, loan origination and compliance systems.
2013 – 2018
Sales engineer → Senior product manager
Developer tooling vendor
Launched a new design-and-development tool; C-level and enterprise engagement.
2021 – 2024
Product & engineering lead
Automotive innovation lab
Led voice-assistant platform teams, then AI & business intelligence, reporting to the COO.
2023 – now
Founder & advisor
AI-native products, Berlin
Building agentic systems end to end; advising early-stage ventures.
Key achievements
Shipped a global voice assistant platform
Led two product teams and one platform team delivering an in-car assistant across worldwide R&D sites.
Built an AI & BI function from scratch
Real-time analytics and KPIs for an engineering organisation; AI programmes for diagnostics and UX.
Launched a new commercial developer tool
Initial product development, strategy and go-to-market with enterprise customers.
Delivered core banking transformation
Compliance and loan-origination systems, back-office decentralisation, as lead architect and PM.
Lead developer of a mainstream desktop client
Owned a major release bringing feature parity across platforms.
Founded and operated ventures
Booking platform, event platform, and an AI-built learning platform — model, product and go-to-market.
Why this profile fits AI-native transformation
The work needs one person who can hold architecture, product and delivery at the same time.
01
Reads the system
Architect background: data flows, integrations, failure paths.
02
Frames the outcome
Product leadership: what is worth building and why.
03
Builds it
Hands-on with agentic systems, not only advising on them.
04
Lands it in an org
Enterprise delivery across distributed teams and stakeholders.
05
Proves it
Analytics and KPI habit: baselines before claims.
Enterprise scale, startup speed
Worked inside large regulated organisations and shipped alone as a founder — the approach is sized to the constraint.
Technical credibility both ways
Can hold a design review with engineers and a value discussion with executives in the same day.
Evidence over narrative
Every claim on this site is separated into fact, assumption or hypothesis. Same discipline applies to the work.
Contact
Petref Saraci
Berlin, Germany · Founder, FrameAlpha